Motivated With Joy or Anxiety: Does Approach-Avoidance Goal Framing Elicit Differential Reward-Network Activation In The Brain?
Nishad Singhi, Michiko Sakaki, Kou Murayama, Madoka Matsumoto, Keise Izuma, Yukihito Yomogida, Ayaka Sugiura, Ryuta Aoki, Kenji Matsumoto
Psychologie und Gehirn — 2023
tl;dr — Using fMRI on a game-like, intrinsically motivating task, we find that the striatum activates after successful outcomes regardless of whether the goal is framed as approach or avoidance — suggesting it encodes general motivation or effort rather than positive motivational state. The hippocampus instead tracks salient outcomes (success under approach, failure under avoidance).